Zurich climbs to third place in Sunday Times Top Brands survey
Johannesburg, August 25, 2009 – Zurich Insurance was voted third in the short-term insurance – business-to-business category of the latest Sunday Times Top Brands survey that is conducted annually.
“This is particularly gratifying to us, considering that SA Eagle only began operating under the Zurich Insurance brand during 2007, making us relatively young in brand terms locally,” said Debra Roussouw, General Manager – Marketing.
The survey not only measured a brand’s size, but also examined its relative power among its users and its relative attraction among non-users. “The winners of these awards are most likely companies that have realised that it is even more important to spend money on marketing during a recession as they have a better opportunity to gain valuable market share in these current times,” said Enver Groenewald, Avusa Media General Manager: Advertising Revenue and Strategic Communications, quoted in the stand-alone survey published on Sunday 23 August 2009.
Zurich’s overall brand strategy will continue to build on this growing awareness and appreciation amongst its target audience. “We envisage going from strength to strength with the support of our broker community and valued customers,” said Roussouw.
Note to editors Zurich in South Africa is a short-term insurance company headquartered in Johannesburg and listed on the Johannesburg Stock Exchange. Founded in 1965, it offers insurance products and services that respond to the needs of individual, commercial and corporate customers. It has a network of sales areas and a series of service outlets across the country, and employs approximately 1,000 people. In addition, it has subsidiaries locally as well as in Botswana and Zimbabwe.
Zurich Financial Services Group (Zurich) is an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Founded in 1872, the Group is headquartered in Zurich, Switzerland. It employs approximately 60,000 people serving customers in more than 170 countries.
